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MUB01000559337 |
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20241013170605.0 |
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080909s2007 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2025-08-13
|
| 020 |
|
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|a 0-8058-5717-6
|q (alk. paper)
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| 020 |
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|a 978-0-8058-5718-4
|q (alk. paper)
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| 040 |
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|a BOD031
|b cze
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1
|2 MRF
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| 080 |
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|a 658.8:316.77
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|a 659.3
|2 MRF
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| 080 |
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|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Katz, Helen E.
|7 utb2009546552
|4 aut
|
| 245 |
1 |
4 |
|a The media handbook :
|b a complete guide to advertising media selection, planning, research, and buying /
|c Helen Katz
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Mahwah :
|b L. Erlbaum Associates,
|c 2007
|
| 300 |
|
|
|a xvii, 189 s. :
|b il.
|
| 490 |
1 |
|
|a LEA's communication series
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a masmédia
|7 ph115233
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a mass media
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 830 |
|
0 |
|a LEA's communication series
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