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02546nam a22006857a 4500 |
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CZ BrMU |
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20241013163935.0 |
| 008 |
080909s1996 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2025-08-13
|
| 020 |
|
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|a 0-8442-3502-4
|q (alk. paper)
|
| 040 |
|
|
|a BOD031
|b cze
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
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|a 316.774
|2 MRF
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
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|a 005
|2 MRF
|
| 080 |
|
|
|a 659
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Goodrich, William B.
|4 aut
|
| 245 |
1 |
0 |
|a Media planning workbook :
|b with discussions and problems /
|c William B. Goodrich, Jack Z. Sissors
|
| 250 |
|
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|a 5th ed.
|
| 260 |
|
|
|a Lincolnwood :
|b NTC Business Books,
|c c1996
|
| 300 |
|
|
|a xiii, 206 s.
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a management
|7 ph115217
|2 czenas
|
| 650 |
0 |
7 |
|a masmédia
|7 ph115233
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a management
|2 eczenas
|
| 650 |
0 |
9 |
|a mass media
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Sissors, Jack Zanville,
|d 1919-
|7 utb2009529909
|4 aut
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| CAT |
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| LOW |
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|a POSLANO DO SKCR
|b 2025-08-13
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| 994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 FSS
|a Fakulta sociálních studií
|2 SKFSS
|b Sklad
|3 SKL-16281
|9 A3-655
|5 4240748911
|8 20080909
|f 75
|f Měsíční SKLAD
|q 20170904
|r 20080909
|s kup
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| AVA |
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|a SOC50
|b FSS
|c Sklad
|d SKL-16281
|e available
|t K dispozici
|f 1
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|h N
|i 3
|j SKFSS
|
