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080904s1998 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2017-06-28
|
| 020 |
|
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|z 07923882188
|
| 020 |
|
|
|a 978-0-7923-8218-8
|
| 040 |
|
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|a BOD031
|b cze
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
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|a 316.774
|2 MRF
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| 080 |
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|a 005
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|a 659
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|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Rossiter, John R.
|4 aut
|
| 245 |
1 |
0 |
|a Advanced media planning /
|c John R. Rossiter and Peter J. Danaher.
|
| 260 |
|
|
|a New York :
|b Springer Science+Business Media,
|c 1998.
|
| 300 |
|
|
|a xiii, 111 s.
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík.
|
| 650 |
0 |
7 |
|a management
|7 ph115217
|2 czenas
|
| 650 |
0 |
7 |
|a masmédia
|7 ph115233
|2 czenas
|
| 650 |
0 |
9 |
|a management
|2 eczenas
|
| 650 |
0 |
9 |
|a mass media
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Danaher, Peter J.
|4 aut
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