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080624s2008 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2023-07-14
|
| 020 |
|
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|a 978-0-8058-6197-6
|q (pbk.)
|z 0-8058-6197-1
|
| 040 |
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|a BOD031
|b cze
|d BOD114
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
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|a 316.774
|2 MRF
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| 080 |
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|a 659.3
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| 080 |
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| 080 |
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|a 659
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|
| 245 |
0 |
0 |
|a Media management :
|b a casebook approach /
|c by George Sylvie ... [et al.]
|
| 250 |
|
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|a 4th ed.
|
| 260 |
|
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|a New York ;
|a London :
|b Lawrence Erlbaum Associates,
|c 2008
|
| 300 |
|
|
|a xi, 414 s.
|
| 490 |
1 |
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|a Lea's communiction series
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| 504 |
|
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|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a management
|7 ph115217
|2 czenas
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| 650 |
0 |
7 |
|a masmédia
|7 ph115233
|2 czenas
|
| 650 |
0 |
7 |
|a případové studie
|7 ph124930
|2 czenas
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| 650 |
0 |
9 |
|a case studies
|2 eczenas
|
| 650 |
0 |
9 |
|a management
|2 eczenas
|
| 650 |
0 |
9 |
|a mass media
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Sylvie, George
|7 mub2014837417
|4 aut
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| 830 |
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|a Lea's communiction series
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|a POSLANO DO SKCR
|b 2023-07-14
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| 994 |
- |
1 |
|l MUB01
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|a Fakulta sociálních studií
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|a SOC50
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|t Není k dispozici
|f 1
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