Global marketing : foreign entry, local marketing & global management /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
2006.
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| Edition: | 4th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xvi, 647 s. : il. |
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| ISBN: | 0-07-296180-5 |