Global marketing : foreign entry, local marketing & global management /

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Bibliographic Details
Main Author: Johansson, Johny K. (Author)
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, 2006.
Edition:4th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Description
Physical Description:xvi, 647 s. : il.
ISBN:0-07-296180-5