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080526s2009 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2017-06-28
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| 020 |
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|a 978-0-07-126335-1
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| 040 |
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|a BOD022
|b cze
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| 072 |
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7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
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| 080 |
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|a 658.8:005.21
|2 MRF
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| 080 |
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|a 658.8:005
|2 MRF
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| 080 |
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|a (048.8)
|2 MRF
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| 100 |
1 |
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|a Cravens, David W.
|7 mzk2010578676
|4 aut
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| 245 |
1 |
0 |
|a Strategic marketing /
|c David W. Cravens, Nigel F. Piercy
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| 250 |
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|a 9th ed.
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| 260 |
|
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|a Boston :
|b McGraw-Hill,
|c 2009.
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| 300 |
|
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|a 784 s.
|b il.
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| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
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9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Piercy, Nigel,
|d 1953-
|7 mub2010599002
|4 aut
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|a POSLANO DO SKCR
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|a Ekonomicko-správní fakulta
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