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02856nam a22007217a 4500 |
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CZ BrMU |
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20081007131744.0 |
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080321s2008 xr ||||| |||||||||||cze d |
| STA |
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|a POSLANO DO SKCR
|b 2017-05-09
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| 015 |
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|a cnb001784305
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| 020 |
|
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|a 978-80-7261-160-7
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| 040 |
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|a BOD010
|d BOD001
|b cze
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a (035)
|2 MRF
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| 080 |
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|a 658.8:316.77
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| 080 |
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|a 659.1
|2 MRF
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| 100 |
1 |
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|a Frey, Petr,
|d 1957-
|7 xx0036760
|4 aut
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| 245 |
1 |
0 |
|a Marketingová komunikace :
|b to nejlepší z nových trendů /
|c Petr Frey.
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| 250 |
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|a 2., rozš. vyd.
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| 260 |
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|a Praha :
|b Management Press,
|c 2008.
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| 300 |
|
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|a 195 s., [16] s. obr. příl. :
|b il. (některé barev.)
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| 500 |
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|a Terminologický slovník.
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| 504 |
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|a Obsahuje bibliografii.
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| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
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| 650 |
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7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
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