|
|
|
|
LEADER |
03961nam a22008537a 4500 |
001 |
MUB01000540096 |
003 |
CZ BrMU |
005 |
20100924150150.0 |
008 |
080207s2007 xr ||||| |||||||||||cze d |
STA |
|
|
|a POSLANO DO SKCR
|b 2017-05-09
|
015 |
|
|
|a cnb001758169
|
020 |
|
|
|a 978-80-247-2196-5
|
040 |
|
|
|a BOD001
|b cze
|
072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
|
|a (035)
|2 MRF
|
080 |
|
|
|a 159.98:659.1
|2 MRF
|
080 |
|
|
|a 659.1
|2 MRF
|
100 |
1 |
|
|a Vysekalová, Jitka,
|d 1941-
|7 jk01151219
|4 dis
|
245 |
1 |
0 |
|a Psychologie reklamy :
|b nové trendy a poznatky /
|c Jitka Vysekalová a kolektiv
|
250 |
|
|
|a 3. rozš. a aktualiz. vyd.
|
260 |
|
|
|a Praha :
|b Grada,
|c 2007
|
300 |
|
|
|a 294 s. :
|b il., tab., grafy.
|
490 |
1 |
|
|a Expert
|
504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
650 |
0 |
7 |
|a psychologie reklamy
|7 ph158335
|2 czenas
|
650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
650 |
0 |
9 |
|a advertising
|2 eczenas
|
650 |
0 |
9 |
|a psychology of advertising
|2 eczenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
830 |
|
0 |
|a Expert (Grada Publishing)
|
CAT |
|
|
|a CHLADILOVA
|b 02
|c 20080207
|l MUB01
|h 1112
|
CAT |
|
|
|a PRESOVA
|b 02
|c 20080227
|l MUB01
|h 1405
|
CAT |
|
|
|a PRESOVA
|b 02
|c 20080227
|l MUB01
|h 1408
|
CAT |
|
|
|a CERVINKOVA
|b 02
|c 20080327
|l MUB01
|h 1118
|
CAT |
|
|
|c 20080429
|l MUB01
|h 1814
|
CAT |
|
|
|c 20080429
|l MUB01
|h 1828
|
CAT |
|
|
|a BATCH-UPD
|b 02
|c 20081022
|l MUB01
|h 0601
|
CAT |
|
|
|a HONIGOVA
|b 02
|c 20090227
|l MUB01
|h 1224
|
CAT |
|
|
|a BATCH-UPD
|b 02
|c 20091102
|l MUB01
|h 0635
|
CAT |
|
|
|a BATCH-UPD
|b 02
|c 20091103
|l MUB01
|h 0141
|
CAT |
|
|
|c 20091203
|l MUB01
|h 0205
|
CAT |
|
|
|c 20091203
|l MUB01
|h 1848
|
CAT |
|
|
|a BATCH-UPD
|b 00
|c 20091219
|l MUB01
|h 0749
|
CAT |
|
|
|a BATCH-UPD
|b 00
|c 20100501
|l MUB01
|h 1147
|
CAT |
|
|
|a HONIGOVA
|b 02
|c 20100924
|l MUB01
|h 1501
|
CAT |
|
|
|a POSPEL
|b 02
|c 20110208
|l MUB01
|h 1055
|
CAT |
|
|
|c 20111108
|l MUB01
|h 1732
|
CAT |
|
|
|a batch
|b 00
|c 20120324
|l MUB01
|h 0110
|
CAT |
|
|
|c 20120601
|l MUB01
|h 1430
|
CAT |
|
|
|c 20120610
|l MUB01
|h 1914
|
CAT |
|
|
|c 20121111
|l MUB01
|h 2023
|
CAT |
|
|
|a BATCH
|b 00
|c 20130303
|l MUB01
|h 0946
|
CAT |
|
|
|c 20140127
|l MUB01
|h 1842
|
CAT |
|
|
|c 20150404
|l MUB01
|h 0304
|
CAT |
|
|
|a BATCH
|b 00
|c 20151225
|l MUB01
|h 2318
|
CAT |
|
|
|a CERVINKOVX
|b 02
|c 20161031
|l MUB01
|h 2039
|
CAT |
|
|
|c 20170509
|l MUB01
|h 0931
|
CAT |
|
|
|c 20200226
|l MUB01
|h 2330
|
CAT |
|
|
|c 20210614
|l MUB01
|h 0930
|
CAT |
|
|
|c 20210614
|l MUB01
|h 1919
|
CAT |
|
|
|a BATCH
|b 00
|c 20210724
|l MUB01
|h 1133
|
M54 |
|
|
|a 659
|
LOW |
|
|
|a POSLANO DO SKCR
|b 2017-05-09
|
994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 VOLNY
|b volný výběr
|3 MAR-515
|5 4200477587
|4 DAR 2017-1
|8 20170526
|f 74
|f Měsíční
|r 20170526
|
994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 FF
|a FF - ustredni knihovna
|2 VYBER
|b volný výběr
|3 659-VYSE1-4
|5 2570800903
|4 *
|8 20080207
|f 70
|f Prezenční
|r 00000001
|s kup
|
994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 FF
|a FF - ustredni knihovna
|2 VYBER
|b volný výběr
|3 659-VYSE1-4
|5 2570800904
|4 *
|8 20080207
|f 74
|f Měsíční
|r 00000001
|s kup
|
994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 FSS
|a Fakulta sociálních studií
|2 VVFSS
|b volný výběr
|3 B2-531a
|5 4240750615
|8 20081205
|f 74
|f Měsíční
|q 20171024
|r 20081205
|s kup
|
994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 FSS
|a Fakulta sociálních studií
|2 VVFSS
|b volný výběr
|3 B2-531a
|5 4240761470
|8 20120316
|f 74
|f Měsíční
|q 20170801
|r 20120316
|s dar
|
994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 TEL
|a Univerzitní centrum Telč
|2 KKVHB
|b KKVysočiny Havlíčkův Brod
|3 33
|9 317000283825
|5 3297004678
|8 20160215
|f 74
|f Měsíční
|r 20160215
|s prevKKVHB
|
AVA |
|
|
|a FIL50
|b FF
|c volný výběr
|d 659-VYSE1-4
|e available
|t K dispozici
|f 2
|g 1
|h N
|i 56
|j VYBER
|
AVA |
|
|
|a SOC50
|b FSS
|c volný výběr
|d B2-531a
|e available
|t K dispozici
|f 2
|g 0
|h N
|i 64
|j VVFSS
|
AVA |
|
|
|a ECO50
|b ESF
|c volný výběr
|d MAR-515
|e available
|t K dispozici
|f 1
|g 0
|h N
|i 10
|j VOLNY
|
AVA |
|
|
|a TEL50
|b TEL
|c KKVysočiny Havlíčkův Brod
|d 33
|e available
|t K dispozici
|f 1
|g 0
|h N
|i 1
|j KKVHB
|