Osobnost sportovce v reklamě
Cílem mé práce bylo zjistit vliv reklamy na potenciálního spotřebitele, jeho ovlivnitelnost známou osobností (sportovcem) prezentovanou v reklamě
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| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Typ dokumentu: | VŠ práce nebo rukopis |
| Jazyk: | Čeština |
| Vydáno: |
2007
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| Témata: | |
| On-line přístup: | http://is.muni.cz/th/80135/fsps_b/ |
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| 502 | |a Bakalářská práce (Bc.)--Masarykova univerzita, Fakulta sportovních studií, 2007 | ||
| 520 | 2 | |a Cílem mé práce bylo zjistit vliv reklamy na potenciálního spotřebitele, jeho ovlivnitelnost známou osobností (sportovcem) prezentovanou v reklamě |% cze | |
| 520 | 2 | 9 | |a The purpose of my work was to ascertain the influence of advertising on the potential consumer, and how easily influenced he is by personalities (from the world of sport) presented in adverts. |9 eng |
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