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070611s2006 xr ||||| |||||||||||cze d |
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|a POSLANO DO SKCR
|b 2014-04-10
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| 015 |
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|a cnb001689382
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|a 80-7261-151-8
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|a BOD022
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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|a (035)
|2 MRF
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| 100 |
1 |
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|a Godin, Seth,
|d 1960-
|7 xx0053853
|4 aut
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| 245 |
1 |
0 |
|a Všichni marketéři jsou lháři :
|b síla vyprávění věrohodných příběhů v nevěrohodném světě /
|c Seth Godin
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| 250 |
|
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|a Vyd. 1.
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| 260 |
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|a Praha :
|b Management Press,
|c 2006
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| 300 |
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|a 187 s.
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| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
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|a marketing
|7 ph115227
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| 650 |
0 |
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|a reklamní pracovníci
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| 650 |
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|a reklamní texty
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|2 czenas
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| 650 |
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|a advertising
|2 eczenas
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| 650 |
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9 |
|a marketing
|2 eczenas
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| 650 |
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|a advertising men
|2 eczenas
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| 650 |
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| 655 |
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|a handbooks and manuals
|2 eczenas
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| 765 |
0 |
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|t All marketers are liars : the power of telling authentic stories in a low-trust world
|9 Česky
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