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070419s2006 gw ||||| |||||||||||ger d |
| STA |
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|a POSLANO DO SKCR
|b 2014-02-27
|
| 020 |
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|a 3-631-54526-6
|q (brož.)
|
| 040 |
|
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|a BOD031
|b cze
|
| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
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|a 93/94
|2 MRF
|
| 080 |
|
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|a 659.113
|2 MRF
|
| 080 |
|
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|a 659.1
|2 MRF
|
| 080 |
|
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|a 659.131.2
|2 MRF
|
| 080 |
|
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|a 659
|2 MRF
|
| 080 |
|
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|a (048.8)
|2 MRF
|
| 100 |
1 |
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|a Fährmann, Rosemarie
|4 aut
|
| 245 |
1 |
4 |
|a Die historische Entwicklung der Werbesprache :
|b eine empirische Untersuchung von Text- und Bildwerbung im Zeitraum vom Ende des 19. Jahrhunderts bis zum Ende des 20. Jahrhunderts /
|c Rosemarie Fährmann.
|
| 260 |
|
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|a Frankfurt am Main :
|b Peter Lang,
|c 2006.
|
| 300 |
|
|
|a 319 s. :
|b fot.
|
| 490 |
1 |
|
|a Angewandte Sprachwissenschaft,
|x 1435-4365 ;
|v Bd. 20.
|
| 650 |
0 |
7 |
|a dějiny reklamy
|7 ph553624
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní strategie
|7 ph229515
|x dějiny
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|x dějiny
|2 czenas
|
| 650 |
0 |
9 |
|a advertising copy
|x history
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising strategy
|x history
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising strategy
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising
|x history
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 830 |
|
0 |
|a Angewandte Sprachwissenschaft,
|x 1435-4365 ;
|v Bd. 20.
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|a POSLANO DO SKCR
|b 2014-02-27
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| 994 |
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|l MUB01
|l MUB01
|m BOOK
|1 FSS
|a Fakulta sociálních studií
|2 SKFSS
|b Sklad
|3 SKL-19156
|9 E15-299
|5 4240743389
|8 20070419
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|r 20070419
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| AVA |
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|a SOC50
|b FSS
|c Sklad
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