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060727s2005 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2012-04-10
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| 020 |
|
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|a 0-415-96676-0
|q (pb ;
|q alk. paper)
|
| 040 |
|
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|a BOD031
|b cze
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| 072 |
|
7 |
|a 316.7
|x Sociologie kultury. Kulturní život
|2 Konspekt
|9 1
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 316.77
|2 MRF
|
| 080 |
|
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|a (048.8)
|2 MRF
|
| 245 |
0 |
0 |
|a Social communication in advertising :
|b consumption in the mediated marketplace /
|c William Leiss ... [et al.]
|
| 250 |
|
|
|a 3rd ed. /
|b revised by Jacqueline Botterill
|
| 260 |
|
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|a New York :
|b Routledge,
|c 2005
|
| 300 |
|
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|a x, 683 s. :
|b il.
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a sociální komunikace
|7 ph116206
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Leiss, William,
|d 1939-
|7 jx20061208003
|4 aut
|
| 700 |
1 |
|
|a Botterill, Jackie
|7 mzk20181016942
|4 edt
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|a POSLANO DO SKCR
|b 2012-04-10
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| 994 |
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