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|a POSLANO DO SKCR
|b 2011-03-31
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|a 0-471-41235-X
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|a Kumar, V.,
|d 1957-
|7 utb2009543491
|4 aut
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| 245 |
1 |
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|a Essentials of marketing research /
|c V. Kumar, David A. Aaker, George S. Day.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York :
|b Wiley,
|c c2002.
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| 300 |
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|a xix, 553 s.
|e 1 CD-ROM
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| 650 |
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|a marketingový výzkum
|7 ph115230
|2 czenas
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| 650 |
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|a marketing
|7 ph115227
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| 650 |
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|a marketing research
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| 650 |
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|a marketing
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| 700 |
1 |
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|a Aaker, David A.,
|d 1938-
|7 mzk2003180829
|4 aut
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| 700 |
1 |
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|a Day, George S.,
|d 1937-
|7 utb2009543492
|4 aut
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