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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
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|a Lateral marketing :
|b new techniques for finding breakthrough ideas /
|c Philip Kotler, Fernando Trias de Bes.
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| 260 |
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|a Hoboken, NJ :
|b Wiley,
|c c2003.
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| 300 |
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|a xvi, 206 s.
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|a Trías de Bes Mingot, Fernando,
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