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|a POSLANO DO SKCR
|b 2010-01-18
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| 100 |
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|a Ries, Al
|7 vse2005290936
|4 aut
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| 245 |
1 |
4 |
|a The fall of advertising and the rise of PR /
|c All Ries and Laura Ries.
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| 260 |
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|a New York :
|b Harper Business,
|c 2002.
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| 300 |
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|a xxi, 295 s.
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| 500 |
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|a Index
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| 650 |
0 |
7 |
|a marketing
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| 650 |
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|a public relations
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|2 czenas
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| 650 |
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7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
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9 |
|a advertising
|2 eczenas
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| 650 |
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9 |
|a marketing
|2 eczenas
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| 650 |
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9 |
|a public relations
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| 700 |
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|a Ries, Laura
|7 stk2007415809
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|a POSLANO DO SKCR
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