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|x Reklama. Public relations. Média
|2 Konspekt
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|a Ogilvy, David,
|d 1911-1999
|7 xx0025001
|4 aut
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| 245 |
1 |
0 |
|a Vyznání muže reklamy :
|b s novou předmluvou autora /
|c David Ogilvy ; [z anglického originálu přeložil Milan Dvořák]
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| 250 |
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|a Vyd. 1.
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| 260 |
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|a Praha :
|b Management Press,
|c 1995
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| 300 |
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|a 140 s.
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| 500 |
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|a Obsahuje jmenný rejstřík a poznámky
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| 650 |
0 |
7 |
|a ekonomie
|7 ph114430
|2 czenas
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| 650 |
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7 |
|a marketing
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|2 czenas
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| 650 |
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|a reklama a propagace
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| 650 |
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|a reklamní agentury
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|2 czenas
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| 650 |
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|a advertising agencies
|2 eczenas
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| 650 |
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|a advertising
|2 eczenas
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| 650 |
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|a economics
|2 eczenas
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| 650 |
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9 |
|a marketing
|2 eczenas
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| 655 |
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|a monografie
|7 fd132842
|2 czenas
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| 655 |
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9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Dvořák, Milan,
|d 1949-
|7 jn19981000864
|4 trl
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| 765 |
0 |
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|t Confessions of an advertising man
|9 Česky
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