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| STA |
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|a POSLANO DO SKCR
|b 2009-11-25
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| 015 |
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|a cnb000072932
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|a 80-901444-0-3
|z 809014403
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|x Řízení a správa podniku
|2 Konspekt
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|a 658.8-027.543
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1 |
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|a Kulhavy, Ernest,
|d 1925-
|7 xx0088413
|4 aut
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| 245 |
1 |
0 |
|a Mezinárodní marketing /
|c Ernest Kulhavý
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| 250 |
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|a 1. vyd.
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| 260 |
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|a Praha :
|b Babtext,
|c 1992
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| 300 |
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|a 284 s.
|
| 490 |
1 |
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|a Univerzitní edice ;
|v U 03
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| 500 |
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|a Obálkový podnázev: Exportmarketing. Vstup na trh. Přímé / nepřímé investice. Volba trhu. Plánování, řízení, kontrola. Výrobková politika. Distribuční politika. Cenová politika. Práce s veřejností
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| 504 |
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|a Obsahuje bibliografii
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| 650 |
0 |
7 |
|a marketingová strategie
|2 CZ-BrMU
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| 650 |
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|a marketing
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| 650 |
0 |
7 |
|a mezinárodní marketing
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|2 czenas
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| 650 |
0 |
7 |
|a zahraniční obchod
|7 ph116729
|2 czenas
|
| 650 |
0 |
9 |
|a foreign trade
|2 eczenas
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| 650 |
0 |
9 |
|a international marketing
|2 eczenas
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| 650 |
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|a marketing
|2 eczenas
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| 655 |
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|a studie
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| 655 |
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|a studies
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|a Univerzitní edice ;
|v U 03
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