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| LEADER |
03347ctm a22008417a 4500 |
| 001 |
MUB01000210676 |
| 003 |
CZ BrMU |
| 005 |
20150803145750.0 |
| 008 |
970911s1997 xr ||||| |||||||||||cze|d |
| STA |
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|a POSLANO DO SKCR
|b 2009-11-12
|
| 040 |
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|a BOD022
|b cze
|d BOD022
|
| 100 |
1 |
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|a Zbořilová, Kateřina
|4 dis
|
| 245 |
1 |
0 |
|a Reklama jako součást marketingu obchodní firmy
|h [rukopis] /
|c vypracovala Kateřina Zbořilová ; vedoucí bakalářské práce Miroslav Foret
|
| 250 |
|
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|a [1. vyd.].
|
| 260 |
|
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|a Brno :
|b Masarykova univerzita,
|c 1997.
|
| 300 |
|
|
|a 46 s.
|
| 504 |
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|a Obsahuje bibliografii.
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový mix
|2 CZ-BrMU
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní strategie
|7 ph229515
|2 czenas
|
| 650 |
0 |
9 |
|a advertising strategy
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 655 |
|
7 |
|a bakalářské práce
|7 fd132403
|2 czenas
|
| 700 |
1 |
|
|a Foret, Miroslav,
|d 1946-
|7 jx20070430004
|% UČO 291
|4 ths
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| 710 |
2 |
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|a Masarykova univerzita.
|b Ekonomicko-správní fakulta.
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