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| LEADER |
03329cam a22008417a 4500 |
| 001 |
MUB01000210318 |
| 003 |
CZ BrMU |
| 005 |
20140122135415.0 |
| 008 |
020116s1997 xr ||||| |||||||||||cze|d |
| STA |
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|a POSLANO DO SKCR
|b 2009-11-12
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| 015 |
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|a cnb000602632
|
| 020 |
|
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|a 80-7040-234-2
|
| 040 |
|
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|a BOD022
|b cze
|d BOD022
|
| 100 |
1 |
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|a Hesková, Marie,
|d 1948-
|7 jn20010310048
|4 aut
|
| 245 |
1 |
0 |
|a Případové studie z marketingové komunikace /
|c Marie Hesková.
|
| 250 |
|
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|a Vyd. 1.
|
| 260 |
|
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|a Jindřichův Hradec :
|b Jihočeská univerzita,
|c 1997.
|
| 300 |
|
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|a 57 s.
|
| 650 |
0 |
7 |
|a informační systémy
|7 ph114774
|2 czenas
|
| 650 |
0 |
7 |
|a komunikace (sdělování)
|7 ph114956
|2 czenas
|
| 650 |
0 |
7 |
|a management prodeje
|7 ph137814
|2 czenas
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a přímý marketing
|7 ph115992
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a direct marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a human communication
|2 eczenas
|
| 650 |
0 |
9 |
|a information systems
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a sales management
|2 eczenas
|
| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
|
| 655 |
|
7 |
|a učební texty
|7 fd133599
|2 czenas
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| 994 |
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1 |
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1 |
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