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|a POSLANO DO SKCR
|b 2009-11-12
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|a 0-256-03643-8
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| 100 |
1 |
|
|a Engel, James F.,
|d 1934-
|7 jo2006321206
|4 aut
|
| 245 |
1 |
0 |
|a Promotional strategy :
|b managing the marketing communications process /
|c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
|
| 250 |
|
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|a 6. ed.
|
| 260 |
|
|
|a Homewood :
|b Irwin,
|c 1987
|
| 300 |
|
|
|a 621 s.
|
| 500 |
|
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|a Obsahuje rejstřík.
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Warshaw, Martin R.
|4 aut
|
| 700 |
1 |
|
|a Kinnear, Thomas C.,
|d 1943-
|7 jn19990004350
|4 aut
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