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|a Rudolph, Thomas,
|d 1962-
|7 vse2012738035
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|a Profilieren mit Methode :
|b von der Positionierung zum Markterfolg /
|c Thomas Rudolph
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|a Frankfurt :
|b Campus,
|c 1997
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| 300 |
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|a 204 s.
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| 500 |
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|a Obsahuje rejstřík.
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|a Bibliografie: s. 196-200.
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|a marketing
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|a marketingový výzkum
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| 650 |
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|a marketing
|2 eczenas
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| 650 |
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|a marketing research
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