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| LEADER |
02962cam a22007937a 4500 |
| 001 |
MUB01000206872 |
| 003 |
CZ BrMU |
| 005 |
20120528102201.0 |
| 008 |
040426s1998 fr ||||| |||||||||||fre|d |
| STA |
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|a POSLANO DO SKCR
|b 2009-11-10
|
| 020 |
|
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|a 2-7081-2145-6
|
| 040 |
|
|
|a BOD022
|b cze
|d BOD022
|
| 080 |
|
|
|a 65
|% ESF
|
| 100 |
1 |
|
|a Kapferer, Jean-Noël
|7 vse2005290935
|4 aut
|
| 245 |
1 |
4 |
|a Les marques, capital de l'entreprise /
|c Jean-Noël Kapferer.
|
| 250 |
|
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|a 3. éd.
|
| 260 |
|
|
|a Paris :
|b d' Organisation,
|c 1998.
|
| 300 |
|
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|a 575 s.
|
| 500 |
|
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|a Index.
|
| 504 |
|
|
|a Bibliografie: s. 559-575.
|
| 650 |
0 |
7 |
|a kultura organizace
|7 ph135313
|2 czenas
|
| 650 |
0 |
7 |
|a management
|7 ph115217
|2 czenas
|
| 650 |
0 |
7 |
|a obchodní značky
|7 ph166532
|2 czenas
|
| 650 |
0 |
7 |
|a ochranné známky
|7 ph123671
|2 czenas
|
| 650 |
0 |
7 |
|a původ zboží
|7 ph187635
|2 czenas
|
| 650 |
0 |
9 |
|a brand name products
|2 eczenas
|
| 650 |
0 |
9 |
|a corporate culture
|2 eczenas
|
| 650 |
0 |
9 |
|a management
|2 eczenas
|
| 650 |
0 |
9 |
|a origin of goods
|2 eczenas
|
| 650 |
0 |
9 |
|a trademarks
|2 eczenas
|
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| LOW |
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|a POSLANO DO SKCR
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| 994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 VOLNY
|b volný výběr
|3 MAR-699
|5 4200434588
|8 20040829
|f 70
|f Prezenční
|r 20201022
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| AVA |
|
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|a ECO50
|b ESF
|c volný výběr
|d MAR-699
|e available
|t K dispozici
|f 1
|g 0
|h N
|i 1
|j VOLNY
|
