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| 100 |
1 |
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
|
| 245 |
1 |
0 |
|a Marketing management :
|b analysis, planning, implementation, and control /
|c Philip Kotler.
|
| 250 |
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|a 7. ed.
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| 260 |
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|a Englewood Cliffs :
|b Prentice-Hall,
|c 1991.
|
| 300 |
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|a xxvi, 756 s.
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| 500 |
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|a Jmenný a věcný rejstřík.
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| 650 |
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|2 czenas
|
| 650 |
0 |
9 |
|a controlling
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|x analysis
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
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9 |
|a monographs
|2 eczenas
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