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|a POSLANO DO SKCR
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|a cnb000653278
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| 100 |
1 |
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|a Tomek, Gustav,
|d 1935-2017
|7 jk01132701
|4 aut
|
| 245 |
1 |
0 |
|a Marketing management /
|c Gustav Tomek, Věra Vávrová.
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| 250 |
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|a Vyd. 1.
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| 260 |
|
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|a Praha :
|b Vydavatelství ČVUT,
|c 1999.
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| 300 |
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|a 406 s.
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| 504 |
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|a Bibliografie: s. 406.
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|a marketingový management
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|a marketingový mix
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|a marketing
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| 650 |
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|2 czenas
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| 650 |
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9 |
|a consumer behavior
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| 650 |
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9 |
|a marketing management
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| 650 |
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| 650 |
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|a marketing
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| 655 |
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|a učební texty
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|a Vávrová, Věra,
|d 1955-
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