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20210426070339.0 |
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990416s1995 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2009-11-10
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| 020 |
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|a 0-256-12539-2
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| 040 |
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|a BOD022
|b cze
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|x Obchod
|2 Konspekt
|9 4
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| 080 |
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|a 339.138
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| 080 |
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|a 005.346
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| 080 |
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|a (048.8)
|2 MRF
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| 100 |
1 |
|
|a Churchill, Gilbert A.
|7 ola2004220101
|4 aut
|
| 245 |
1 |
0 |
|a Marketing :
|b creating value for customers /
|c Gilbert A. Churchill, Jr., J. Paul Peter
|
| 260 |
|
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|a Burr Ridge :
|b Irwin,
|c 1995
|
| 300 |
|
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|a xxxii, 703 s. :
|b il.
|
| 500 |
|
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|a Glossary
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| 500 |
|
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|a Obsahuje rejstřík
|
| 504 |
|
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|a Bibliografie: s. 655-674
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a řízení vztahů se zákazníky
|7 ph118187
|2 czenas
|
| 650 |
0 |
9 |
|a customer relationship management
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Peter, J. Paul
|7 utb2011642003
|4 aut
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