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| LEADER |
03139cam a22008297a 4500 |
| 001 |
MUB01000206661 |
| 003 |
CZ BrMU |
| 005 |
20210426070058.0 |
| 008 |
991008s1999 xxu||||| |||||||||||eng|d |
| STA |
|
|
|a POSLANO DO SKCR
|b 2009-11-10
|
| 020 |
|
|
|a 0-02-350251-7
|
| 040 |
|
|
|a BOD022
|b cze
|d BOD022
|
| 072 |
|
7 |
|a 339
|x Obchod
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 339.138
|2 MRF
|
| 080 |
|
|
|a 005.346
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Harrell, Gilbert D.
|4 aut
|
| 245 |
1 |
0 |
|a Marketing :
|b connecting with customers /
|c Gilbert D. Harrell, Gary L. Frazier
|
| 260 |
|
|
|a Upper Saddle River :
|b Prentice-Hall,
|c 1999
|
| 300 |
|
|
|a xix, 552, 18 s.
|
| 500 |
|
|
|a Index.
|
| 504 |
|
|
|a Obsahuje bibliografii.
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a řízení vztahů se zákazníky
|7 ph118187
|2 czenas
|
| 650 |
0 |
9 |
|a customer relationship management
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Frazier, Gary L.
|4 aut
|
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