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MUB01000206643 |
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20210426063323.0 |
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040426s2003 fr ||||| |||||||||||fre|d |
| STA |
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|a POSLANO DO SKCR
|b 2009-11-10
|
| 020 |
|
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|a 2-10-005556-9
|
| 040 |
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|a BOD022
|b cze
|d BOD022
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| 072 |
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7 |
|a 339
|x Obchod
|2 Konspekt
|9 4
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| 080 |
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|a 339.138
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| 080 |
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|a 658.8:005.52
|2 MRF
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| 080 |
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|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Évrard, Yves
|4 aut
|
| 245 |
1 |
0 |
|a Market :
|b études et recherches en marketing /
|c Yves Évrard, Bernard Pras, Élyette Roux
|
| 250 |
|
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|a 3. éd.
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| 260 |
|
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|a Paris :
|b Dunod,
|c 2003
|
| 300 |
|
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|a xvi, 699 s.
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| 500 |
|
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|a Glosář.
|
| 500 |
|
|
|a Index.
|
| 504 |
|
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|a Bibliografie: s. 657-660.
|
| 650 |
0 |
7 |
|a marketingový výzkum
|7 ph115230
|2 czenas
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
9 |
|a marketing research
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Pras, Bernard
|4 aut
|
| 700 |
1 |
|
|a Roux, Élyette
|4 aut
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