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|a POSLANO DO SKCR
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|a 0-13-516337-4
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a (048.8)
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| 100 |
1 |
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|a Russell, Thomas J.,
|d 1941-
|4 aut
|
| 245 |
1 |
0 |
|a Kleppner's advertising procedure /
|c J. Thomas Russell, W. Ronald Lane
|
| 250 |
|
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|a 11. ed.
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| 260 |
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|a Englewood Cliffs :
|b Prentice-Hall,
|c 1989
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| 300 |
|
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|a xviii, 718 s.
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| 500 |
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|a Obsahuje rejstřík.
|
| 600 |
1 |
7 |
|a Kleppner, Otto,
|d 1899-1982
|7 kup19970000048861
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní strategie
|7 ph229515
|2 czenas
|
| 650 |
0 |
9 |
|a advertising strategy
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
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| 700 |
1 |
|
|a Lane, Ronald W.,
|d 1940-
|4 aut
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