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| LEADER |
03545ctm a22008777a 4500 |
| 001 |
MUB01000102371 |
| 003 |
CZ BrMU |
| 005 |
20240618151914.0 |
| 008 |
961022s1994 xr ||||| |||||||||||cze d |
| STA |
|
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|a POSLANO DO SKCR
|b 2009-03-17
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| 040 |
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|a BOD001
|b cze
|d BOD031
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
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|a 659.1
|2 MRF
|
| 080 |
|
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|a 659.131/.132
|2 MRF
|
| 080 |
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| 080 |
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|a (043)378.22
|2 MRF
|
| 100 |
1 |
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|a Hendrychová, Lenka
|4 dis
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| 245 |
1 |
0 |
|a Sledování reklamních inzerátů v tisku a nákupní chování
|h [rukopis] /
|c Lenka Hendrychová.
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| 260 |
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|c 1994.
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| 300 |
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|a 54, [9] s.
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| 500 |
|
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|a Vedoucí práce: Libor Musil.
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| 502 |
|
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|a Bakalářská práce--Masarykova univerzita v Brně, Filozofická fakulta, 1994.
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a inzerce
|7 ph121174
|2 czenas
|
| 650 |
0 |
7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a advertisements
|2 eczenas
|
| 650 |
0 |
9 |
|a consumer behavior
|2 eczenas
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| 655 |
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7 |
|a bakalářské práce
|7 fd132403
|2 czenas
|
| 655 |
|
9 |
|a bachelor's theses
|2 eczenas
|
| 700 |
1 |
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|a Musil, Libor,
|d 1959-
|7 jn19990216128
|% UČO 568
|4 ths
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| 710 |
2 |
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|a Masarykova univerzita.
|b Filozofická fakulta
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