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|a cnb000093619
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|a 80-7169-062-7
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|x Reklama. Public relations. Média
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1 |
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|a Schultz, Don E.,
|d 1934-
|7 vse2012690841
|4 aut
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| 245 |
1 |
0 |
|a Moderní reklama :
|b umění zaujmout /
|c Don E. Schultz ; [přeložil: Robert Špaček]
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| 250 |
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|a Vyd. 1.
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| 260 |
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|a Praha :
|b Grada,
|c 1995
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| 300 |
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|a 668 s., [16] s. obr. příl. (barevně)
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| 500 |
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|a Přeloženo z angličtiny
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|a Obsahuje bibliografii, rejstřík a poznámky
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| 650 |
0 |
7 |
|a marketingová komunikace
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|2 czenas
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| 650 |
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7 |
|a marketing
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|2 czenas
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| 650 |
0 |
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|a reklama a propagace
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| 650 |
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|a marketingová strategie
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| 650 |
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|a communication in marketing
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| 650 |
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9 |
|a marketing
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| 650 |
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|a advertising
|2 eczenas
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| 655 |
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|a studie
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| 655 |
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|a studies
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|a Špaček, Robert
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