Search Results - "McGraw-Hill/Irwin series in marketing"

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Marketing research : within a changing information environment /

by Hair, Joseph F., 1944-, Bush, Robert P., Ortinau, David J., 1948-
Published 2006

“...McGraw-Hill/Irwin series in marketing...”

Book

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Product management /

by Lehmann, Donald R., Winer, Russell S., 1951-
Published 2005

“...McGraw-Hill/Irwin series in marketing...”

Book

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Global marketing : foreign entry, local marketing & global management /

by Johansson, Johny K.
Published 2006

“...McGraw-Hill/Irwin series in marketing...”

Book