Strategic brand management : building, measuring and managing brand equity /

Autor Keller, Kevin Lane, 1956-
Vydáno 2008

Analysis for marketing planning /

Autor Lehmann, Donald R., Winer, Russell S., 1951-
Vydáno 2008

Marketing management : a strategic decision-making approach /

Autor Mullins, John W., Walker, Orville C., 1943-2016
Vydáno 2013