Going dirty : the art of negative campaigning /

Autor Mark, David, 1973-
Vydáno 2006

Campaigns and political marketing /

Vydáno 2006

Current issues in political marketing /

Vydáno 2005

The idea of political marketing /

Vydáno 2002

The logic political survival /

Autor Bueno de Mesquita, Bruce, 1946-
Vydáno 2005

The mass marketing of politics : democracy in an age of manufactured images /

Autor Newman, Bruce I., 1953-
Vydáno 1999

Campaign boot camp : basic training for future leaders /

Autor Pelosi, Christine.
Vydáno 2007

The problem of political marketing /

Autor Savigny, Heather, 1969-
Vydáno 2008

Policy horizons and parliamentary government /

Autor Warwick, Paul, 1947-
Vydáno 2006

Political marketing. Volume I, Political marketing : concepts and theories /

Vydáno 2011

Political marketing. Volume II, The political marketing mix : strategy and implementation /

Vydáno 2011

Political marketing. Volume III, Ethics, practices, and advances in political marketing /

Vydáno 2011

New perspectives on negative campaigning : why attack politics matters /

Vydáno 2015

Relational political marketing in party-centred democracies because we deserve it /

Autor Johansen, Helene P. M.
Vydáno 2012

Consumer democracy : the marketing of politics /

Autor Scammell, Margaret
Vydáno 2014

Political marketing : principles and applications /

Autor Lees-Marshment, Jennifer, Conley, Brian, Elder, Edward, Pettitt, Robin, Raynauld, Vincent, 1982-, Turcotte, André
Vydáno 2019

The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

Autor Newman, Bruce I., 1953-
Vydáno 2016

Brand command : Canadian politics and democracy in the age of message control /

Autor Marland, Alexander J., 1973-
Vydáno 2016

Market driven political advertising : social, digital and mobile marketing /

Autor Hughes, Andrew
Vydáno 2018

Political marketing in the 2016 U.S. presidential election /

Vydáno 2018