Going dirty : the art of negative campaigning /

Autor Mark, David, 1973-
Vydáno 2006

The SAGE handbook of political advertising /

Vydáno 2006

The idea of political marketing /

Vydáno 2002

The problem of political marketing /

Autor Savigny, Heather, 1969-
Vydáno 2008

Campaigns and political marketing /

Vydáno 2006

Current issues in political marketing /

Vydáno 2005

Running : how to design and execute a winning political campaign /

Autor Fusco, Peter J., Sr.
Vydáno 2008

Political branding strategies : campaigning and governing in Australian politics /

Autor Downer, Lorann
Vydáno 2016

Market driven political advertising : social, digital and mobile marketing /

Autor Hughes, Andrew
Vydáno 2018

Political marketing in the 2016 U.S. presidential election /

Vydáno 2018

Routledge handbook of political marketing /

Vydáno 2011

Political marketing : principles and applications /

Autor Lees-Marshment, Jennifer, Conley, Brian, Elder, Edward, Pettitt, Robin, Raynauld, Vincent, 1982-, Turcotte, André
Vydáno 2019

The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

Autor Newman, Bruce I., 1953-
Vydáno 2016

Political marketing : principles and applications /

Autor Lees-Marshment, Jennifer
Vydáno 2014

Re-branding the nation /

Autor Falemara, Francis Ola
Vydáno 2010

Relational political marketing in party-centred democracies because we deserve it /

Autor Johansen, Helene P. M.
Vydáno 2012

Consumer democracy : the marketing of politics /

Autor Scammell, Margaret
Vydáno 2014

Brand command : Canadian politics and democracy in the age of message control /

Autor Marland, Alexander J., 1973-
Vydáno 2016

New perspectives on negative campaigning : why attack politics matters /

Vydáno 2015

The logic political survival /

Autor Bueno de Mesquita, Bruce, 1946-
Vydáno 2005