The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

Autor Newman, Bruce I., 1953-
Vydáno 2016

The political campaign desk reference : a guide for campaign managers and candidates running for elected office /

Autor McNamara, Michael
Vydáno 2008

The mass marketing of politics : democracy in an age of manufactured images /

Autor Newman, Bruce I., 1953-
Vydáno 1999

Campaign boot camp : basic training for future leaders /

Autor Pelosi, Christine.
Vydáno 2007

Campaign warriors : the role of political consultants in elections /

Vydáno 2000

The victory lab : the secret science of winning campaigns /

Autor Issenberg, Sasha
Vydáno 2012