The experience economy : work is theatre & every business a stage /

Autor Pine, B. Joseph, 1958-, Gilmore, James H., 1959-
Vydáno 1999

Learning from the future : competitive foresight scenarios /

Vydáno 1998

Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm /

Autor Gummesson, Evert, 1936-
Vydáno 1999

The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Autor Katz, Helen E.
Vydáno 2007

Contemporary research in e-branding /

Autor Bandyopadhyay, Subir, 1958-
Vydáno 2009

The discourse of advertising /

Autor Cook, Guy 1951-
Vydáno 1992

Marketing communications /

Autor Eagle, Lynne, Czarnecka, Barbara, Lloyd, Jenny
Vydáno 2021

Global marketing and advertising : understanding cultural paradoxes /

Autor Mooij, Marieke de, 1943-
Vydáno 2010

Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience /

Autor Mikunda, Christian, 1957-
Vydáno 2004

Contemporary marketing and consumer behavior : an anthropological sourcebook /

Vydáno 1995

Advertising communications & promotion management /

Autor Rossiter, John R., Percy, Larry
Vydáno 1996

Marketing in travel and tourism /

Autor Middleton, Victor T. C., 1937-, Fyall, Alan, 1966-, Morgan, Michael, 1948-
Vydáno 2009

Handbook of relationship marketing /

Vydáno 2000

Strategic marketing communications : a systems approach to IMC /

Autor Sirgy, M. Joseph, 1952-, Rahtz, Don R.
Vydáno 2007

Social media metrics : how to measure and optimize your marketing investment /

Autor Sterne, Jim, 1955-
Vydáno 2010

The handbook of strategic public relations and integrated marketing communications /

Vydáno 2012

International marketing : International marketing :theory, practices and new trends /

Autor Machková, Hana, Král, Petr, 1979-, Lhotáková, Markéta, 1971-, Cook, Gina, 1970-
Vydáno 2016

Marketingové komunikace a firemní strategie /

Autor Pavlů, Dušan, 1948-
Vydáno 2004

Technical marketing communication : a guide to writing, design, and delivery /

Autor Towner, Emil B., Everett, Heidi L.
Vydáno 2016

Integrated marketing communication : creative strategy from idea to implementation /

Autor Blakeman, Robyn, 1958-
Vydáno 2018