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topic_facet:"consumer behavior"
topic_facet:"marketing research"
author_facet:"Kotler, Philip, 1931-"
genre_facet:"učebnice"
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Marketing /
by
Kotler, Philip, 1931-
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Armstrong, Gary
Published 2004
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Suggested Topics: consumer behavior
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Suggested Topics: marketing research
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Author: Kotler, Philip, 1931-
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Genre: učebnice
Library
Faculty of Economics and Administration
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Faculty of Arts
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Format
Book
1
Author
Armstrong, Gary
1
Kotler, Philip, 1931-
Language
Czech
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Suggested Topics
consumer behavior
export marketing
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information systems
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informační systémy
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international marketing
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maloobchod
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management prodeje
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marketing
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marketing management
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marketing research
marketingový management
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marketingový mix
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marketingový výzkum
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mezinárodní marketing
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neziskové organizace
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nonprofit organizations
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retail trade
1
sales management
1
spotřebitelské chování
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velkoobchod
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wholesale trade
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Genre
učebnice
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