The hero and the outlaw : building extraordinary brands through the power of archetypes /

Autor Mark, Margaret, Pearson, Carol, 1944-
Vydáno 2001

Why Johnny can't brand : rediscovering the lost art of the big idea /

Autor Schley, Bill, Nichols, Carl, 1955-
Vydáno 2005

Branding TV : principles and practices /

Autor McDowell, Walter, Batten, Alan
Vydáno 2005