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The codes of advertising : fetishism and the political economy of meaning in the consumer society /
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Jhally, Sut, 1955-
Published 1990
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The psychology of entertainment media : blurring the lines between entertainment and persuasion /
Published 2004
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Library
Faculty of Social Studies
2
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Book
2
Author
Jhally, Sut, 1955-
1
Shrum, L. J.
1
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English
2
Suggested Topics
Advertising
2
Mass media
advertising
masmédia
2
mass media
reklama a propagace
2
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Manipulative behavior
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Persuasion (Psychology)
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Sociální interakce. Sociální komunikace
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Subliminal advertising
1
Symbolism in advertising
1
consumer society
1
konzumní společnost
1
manipulace (psychologie)
1
manipulation (psychology)
1
persuasion
1
persuaze
1
psychologie reklamy
1
psychology of advertising
1
sociologie kultury
1
sociology of culture
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symbols
1
symboly
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monografie
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monographs
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