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topic_facet:"řízení značky"
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Strategické řízení značky /
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Keller, Kevin Lane, 1956-
Published 2007
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Suggested Topics: řízení značky
Library
Faculty of Economics and Administration
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Faculty of Law
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Format
Book
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Author
Keller, Kevin Lane, 1956-
1
Language
Czech
1
Suggested Topics
Management. Řízení
1
brand management
1
marketing management
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marketingový management
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strategic planning
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strategický management
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