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topic_facet:"Řízení a správa podniku"
topic_facet:"marketing management"
genre_facet:"elektronické knihy"
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Marketing management /
by
Kotler, Philip, 1931-
,
Keller, Kevin Lane, 1956-
Published 2016
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Elektronická verze přístupná pouze pro studenty a pracovníky MU
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Marketing strategy and competitive positioning /
by
Hooley, Graham J., 1951-
,
Nicoulaud, Brigitte
,
Rudd, John M
,
Lee, Nick
Published 2020
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Elektronická verze přístupná pouze pro studenty a pracovníky MU
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Genre: elektronické knihy
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Hooley, Graham J., 1951-
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Keller, Kevin Lane, 1956-
1
Kotler, Philip, 1931-
1
Lee, Nick
1
Nicoulaud, Brigitte
1
Rudd, John M
1
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marketing management
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