Promotional strategy : managing the marketing communications process /

Autor Engel, James F., 1934-, Warshaw, Martin R., Kinnear, Thomas C., 1943-
Vydáno 1987

Advertising communications & promotion management /

Autor Rossiter, John R., Percy, Larry
Vydáno 1996

Integrated marketing communication : creative strategy from idea to implementation /

Autor Blakeman, Robyn, 1958-
Vydáno 2018

Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm /

Autor Gummesson, Evert, 1936-
Vydáno 1999

Marketing in travel and tourism /

Autor Middleton, Victor T. C., 1937-, Fyall, Alan, 1966-, Morgan, Michael, 1948-
Vydáno 2009

Strategic marketing communications : a systems approach to IMC /

Autor Sirgy, M. Joseph, 1952-, Rahtz, Don R.
Vydáno 2007

Technical marketing communication : a guide to writing, design, and delivery /

Autor Towner, Emil B., Everett, Heidi L.
Vydáno 2016

The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Autor Katz, Helen E.
Vydáno 2007

Contemporary research in e-branding /

Autor Bandyopadhyay, Subir, 1958-
Vydáno 2009

Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience /

Autor Mikunda, Christian, 1957-
Vydáno 2004

Billboard - součást outdoorové reklamy, aneb, Žijeme v džungli? /

Autor Masařová, Klára, 1971-
Vydáno 2014

Easy graphic design for librarians : from color to kerning /

Autor Wakimoto, Diana Kiyo
Vydáno 2018

The discourse of advertising /

Autor Cook, Guy 1951-
Vydáno 1992

Social media metrics : how to measure and optimize your marketing investment /

Autor Sterne, Jim, 1955-
Vydáno 2010

International marketing : International marketing :theory, practices and new trends /

Autor Machková, Hana, Král, Petr, 1979-, Lhotáková, Markéta, 1971-, Cook, Gina, 1970-
Vydáno 2016

Advertising media planning /

Autor Sissors, Jack Zanville, 1919-, Baron, Roger B.
Vydáno 2010

The phonetics of advertising in terms of perception assessment /

Autor Göttlichová, Marcela
Vydáno 2017

Global marketing and advertising : understanding cultural paradoxes /

Autor Mooij, Marieke de, 1943-
Vydáno 2010