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The strategy and tactics of pricing : a guide to growing more profitably /
by
Nagle, Thomas T., 1951-
,
Hogan, John E.
,
Zale, Joseph
Published 2011
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Author: Zale, Joseph
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Language: English
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Suggested Topics: theory of value
Library
Faculty of Economics and Administration
1
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Book
1
Author
Hogan, John E.
1
Nagle, Thomas T., 1951-
1
Zale, Joseph
Language
English
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cenová politika
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kalkulace cen
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marketing management
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marketingový management
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price policy
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pricing
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product life cycle
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teorie hodnoty
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theory of value
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