Visitor experience design /
The aim of this book is to examine the best practice in creating and delivering exciting and memorable visitor experiences from a cognitive psychological perspective. It consists of 17 chapters organized into six parts. Part I provides the theories and frameworks of the tourist experience. The next...
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| Další autoři: | , , |
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| Typ dokumentu: | Kniha |
| Jazyk: | Angličtina |
| Vydáno: |
Wallingford, Oxfordshire, UK :
CABI,
2017
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| Edice: | CABI series in tourism management research ;
5 |
| Témata: | |
| On-line přístup: | Elektronická verze přístupná pouze pro studenty a pracovníky MU |
| Příbuzné jednotky: | Tištěná verze::
Visitor experience design. |
| Shrnutí: | The aim of this book is to examine the best practice in creating and delivering exciting and memorable visitor experiences from a cognitive psychological perspective. It consists of 17 chapters organized into six parts. Part I provides the theories and frameworks of the tourist experience. The next three parts examine the pre-experience stage (Part II), on-site experiences (Part III), and post-experience outcomes (Part IV). Part V provides cases of specific tourism experiences; while the lone chapter in Part VI provides a conclusion and thoughts on future research. |
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| Fyzický popis: | 1 online zdroj (viii, 275 stran) : ilustrace |
| Bibliografie: | Obsahuje bibliografii a rejstřík |
| ISBN: | 978-1-78639-190-2 978-1-78639-191-9 |