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02361cam a2200601 i 4500 |
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MUB01006519262 |
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CZ BrMU |
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20230512111011.0 |
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ta |
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230403s2023 xr a f 001 0 cze |
| STA |
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|a POSLANO DO SKCR
|b 2023-09-18
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| 015 |
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|a cnb003510218
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| 020 |
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|a 978-80-271-3654-4
|q (vázáno) :
|c Kč 549,00
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| 035 |
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|a (CZ-PrNK)nkc20233510218
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| 040 |
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|a BOA001
|b cze
|d BOD031
|e rda
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|a cze
|b cze
|b eng
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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| 080 |
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|a 159.98:659.1
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|a (048.8:082)
|2 MRF
|
| 100 |
1 |
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|a Vysekalová, Jitka,
|d 1941-2024
|7 jk01151219
|4 aut
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| 245 |
1 |
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|a Psychologie reklamy /
|c Jitka Vysekalová a kolektiv
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| 250 |
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|a 5., rozšířené a aktualizované vydání
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| 264 |
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1 |
|a Praha :
|b Grada Publishing,
|c 2023
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| 300 |
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|a 360 stran :
|b ilustrace (převážně barevné) ;
|c 25 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a bez média
|b n
|2 rdamedia
|
| 338 |
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|a svazek
|b nc
|2 rdacarrier
|
| 490 |
1 |
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|a Expert
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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| 546 |
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|a České a anglické resumé
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a psychologie reklamy
|7 ph158335
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a psychology of advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
| 655 |
|
9 |
|a collective monographs
|2 eczenas
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| 830 |
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0 |
|a Expert (Grada)
|
| 856 |
4 |
1 |
|u https://www.bookport.cz/kniha/psychologie-reklamy-11952/
|z Elektronická verze přístupná pouze pro studenty a pracovníky ESF a FSS MU
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