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02334cam a22006377i 4500 |
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MUB01006416747 |
| 003 |
CZ BrMU |
| 005 |
20180507124513.0 |
| 007 |
ta |
| 008 |
180406s2018 xr a e f 000 0 cze |
| STA |
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|a POSLANO DO SKCR
|b 2018-06-11
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| 015 |
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|a cnb002990960
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| 020 |
|
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|a 978-80-251-4909-6
|q (brožováno) :
|c Kč 399,00
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| 035 |
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|a (CZ-PrNK)nkc20182990960
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| 040 |
|
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|a BOA001
|b cze
|d BOD031
|e rda
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
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|a 659.131.2
|2 MRF
|
| 080 |
|
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|a 658.8:316.77
|2 MRF
|
| 080 |
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|a 808.1
|2 MRF
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| 080 |
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|a (035)
|2 MRF
|
| 100 |
1 |
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|a Sálová, Anna
|7 utb2015886636
|4 aut
|
| 245 |
1 |
0 |
|a Kreativní copywriting /
|c Anna Sálová ; ilustrace: TICHO762
|
| 250 |
|
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|a 1. vydání
|
| 264 |
|
1 |
|a Brno :
|b Computer Press,
|c 2018
|
| 300 |
|
|
|a 264 stran :
|b ilustrace ;
|c 15 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 336 |
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|a statický obraz
|b sti
|2 rdacontent
|
| 337 |
|
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|a bez média
|b n
|2 rdamedia
|
| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
|
| 500 |
|
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|a Obálkový podnázev: 33 insprací pro ještě lepší copy
|
| 504 |
|
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|a Obsahuje bibliografii
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| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
| 650 |
0 |
7 |
|a tvůrčí psaní
|7 ph126817
|2 czenas
|
| 650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a creative writing
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
| 655 |
|
7 |
|a e-prezenčka
|2 CZ-BrMU
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| 700 |
0 |
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|a Ticho762,
|d 1982-
|7 osa2013793589
|4 ill
|
| CAT |
|
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|a SVERAKOVA
|b 02
|c 20180507
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|h 1245
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|c 20180611
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|c 20200401
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|c 20210614
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|c 20210614
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|h 2015
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| CAT |
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|a BATCH
|b 00
|c 20210724
|l MUB01
|h 1301
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| CAT |
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|c 20230412
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|h 2000
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| 901 |
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|b 9788025149096
|f 1. vydání
|o 20180425
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| 998 |
|
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|a 002990960
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| SID |
|
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|a Z39
|b JIB-01-Z
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| LOW |
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|a POSLANO DO SKCR
|b 2018-06-11
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| 995 |
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|a e-prezenčka
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| 994 |
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|l MUB01
|l MUB01
|m BOOK
|1 FSS
|a Fakulta sociálních studií
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|3 E15-877
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| AVA |
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|a SOC50
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