Managing sport business : an introduction /

"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern c...

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Bibliographic Details
Other Authors: Trenberth, Linda (Editor), Hassan, David, 1972- (Editor)
Format: Book
Language:English
Published: London ; New York : Routledge, 2011
Series:Foundations of sport management
Subjects:
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Campus Library KUK - free access 79.4-MANA 4303015091