Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR - Mouncey, Peter; Wimmer, Frank (Chichester : John Wiley & Sons, Ltd, 2007)
"ESOMAR World Research publication"
Keywords: marketingový výzkum; marketing; marketing research; marketing; příručky; sborníky; handbooks and manuals; papers of several authors