Strategie modrého oceánu : umění vytvořit si svrchovaný tržní prostor a vyřadit tak konkurenty ze hry /

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
Other Authors: Grusová, Irena (Translator)
Format: Book
Language:Czech
Published: Praha : Management Press, 2005.
Edition:Vyd. 1.
Series:Knihovna světového managementu ; sv. 15
Subjects:
Related Items:Translation of: Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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