Marketing for hospitality and tourism - Kotler, Philip, 1931-; Bowen, John T.; Makens, James C. (Upper Saddle River, NJ : Prentice Hall, 2003)
Keywords: informační systémy; internetový marketing; marketingový management; marketing; segmentace trhu; strategický management; turistika; zdravotnictví; health service; hiking; information systems; Internet marketing; marketing management; marketing; market segmentation; strategic planning